7 Key Elements of an SEO Friendly Website
7 Key Elements of an SEO Friendly Website.
It doesn’t matter how great your product is if no one knows about it and good marketing is how they find out. In the same vein, it doesn’t matter how beautiful or well-structured your website is, you need traffic in order to build a successful business. In order to get traffic, you need to be ranked high on SERP‘s.
SEO is the act of providing useful clues to search engine algorithms that help them connect you with the people looking for your business. The more people that like what they find when they do find you, the higher you climb on SERP’s.
Here are 7 key elements of an SEO friendly website.
Keywords are possibly one of the most useful, valuable and important SEO elements. Current search engine algorithms are so advanced that the appropriate use of keywords has become almost an art form. In fact, there are now two types of keywords; short-tail and long-tail keywords.
Short-tail keywords are the most general keywords that are searched for the most often such as “plumbers,” “auto mechanics” or “car dealers.” Long-tail keywords, however, provide more insight into the specifics of your business and what sets it apart from others. These can include things like “auto mechanics in Denver, Colorado” or “art deco inspired furniture in Cleveland, Ohio.”
Needless to say, fewer people are going to be looking for art deco inspired furniture than just furniture but those long-tail keywords are more specific and have better click-through rates.
Page Level Elements.
While keywords are a critical element in good content, they should also be peppered throughout your site structure and meta information. This includes title tags, header tags, image alt tags, and the meta description tag correctly.
These meta elements will not be seen by users but are still critical for good SEO because they provide search engines with relevant information on what your page is all about.
The point of having comprehensive and streamlined page level elements is not to trick search engine algorithms, but to help search engines present your content to users that are actually looking for it. The better your content is once they arrive, however, the more likely they are to stay around for a while. The longer they stay, the higher you climb for the next users.
Nothing will help you climb in the rankings more consistently than good, solid content.
Content will keep visitors on your page and also keep them coming back for more. Not any type of content will do – only informative and valuable content that caters to their needs and wants is what will actually keep them on your site. Without great content, they are unlikely to stay there long which will eventually send you sinking right back down to the bottom.
User-friendly Site Architecture.
Studies show that it only takes about 50 milliseconds (or .05 seconds) for users to form a first impression of your website. Thankfully, however, most are willing to give it up to at least 2.6 seconds to form a second impression.
That is how long it takes for their eyes to land on the most dominant area of the screen and that is where their initial impression will either be backed up or negated. In addition to a great first impression, however, your site needs to make it abundantly easy for users to find what they are looking for.
Just keep in mind, internet users literally have millions of options to choose from these days, which means they are only willing to give the unknown a few precious seconds of their time. You want to make the most of those seconds by making life easier on your users, not harder. 7 Key Elements of an SEO Friendly Website.
Studies show that 53% of mobile users will abandon sites that take over 3 seconds to load. If your site is optimized for desktop rather than mobile, you are going to lose a lot of traffic. Conversely, however, if your content is optimized for mobile, it’s not exactly going to wow desktop users.
Responsive design takes into account the exact type of device your users are using, then adjusts their experience according to the device they are accessing your site from. It eliminates prioritization to desktop or mobile and helps you have just one site instead of multiple sites for each type of device.
It is no secret that blindly sending out resumes to businesses will net you far fewer responses than having someone in the company submit your resume for you. When they submit it, they are essentially giving you their seal of approval, which can go a long way with hiring managers. Similarly, if you have ever been looking for a new service provider or thinking about purchasing a new product, you most likely reached out to family and friends first for a recommendation.
The point is, people trust the recommendations of those they know and trust, and the same is true of search engine algorithms. While linking out to reputable sites is helpful, getting reputable sites to link to you is the ultimate goal. These links are essentially viewed by search engine algorithms as being a recommendation from a trustworthy site, which can go a long way towards boosting your own ranking in search results.
Social Media Integration.
No matter how beautiful or well-designed your website is, you still need the traffic to climb the SERP. PPC marketing is certainly one way to start attracting traffic but even that will only get you so far.
Many users often assume (in many cases quite rightly) that organic results and click through rates are a more accurate reflection of what other people are actually endorsing than paid advertising is. People are hugely influenced by what others are doing, which is what makes social media so important. While users may not click on a link from a page they never heard of, they are far more likely to click on a link shared by someone in their direct sphere of influence. In other words, content shared by someone they know is far more attractive than paid marketing. By building a social media following, you make it easier for your followers to share your brand message with their followers. Doing so creates more traffic to your site, which in turn boosts your SERP ranking.
You would essentially have to live under a rock not to know that SEO is important, but it is somewhat more difficult to understand in some cases why it is important. Add in the fact that search engine algorithms are constantly becoming more and more elegant and it is easy to understand why there are entire businesses and companies that do nothing but create great SEO. The good news is, however, there are more and more tools available to help even the smallest of business owners get their businesses on the radar of even the most giant search engines.
7 Key Elements of an SEO Friendly Website.
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