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Strategies For Entering and Competing Into Foreign Market

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Strategies for entering into Foreign Market

Strategies for entering into Foreign Market. Strategies for entering and competing into foreign markets are presenting in a chronological manner –

Export strategy –

Through Using domestic plants for production base for exporting goods into a foreign markets is an excellent initial strategy.

Strategies for entering into Foreign Market

Licensing strategy –

Licensing the technology or the production right to foreign based firms, the firm does not have to bear the cost and risk for entering in the foreign markets, yet it is able to generate income from royalties. The big disadvantage of licensing companies is the risk of providing valuable technology, monitoring also difficult. Strategies for entering into Foreign Market and institutions.

Strategies for entering into Foreign Market

Franchising (permission) Strategy –

Franchising has much the same advantage as licensing strategy, the franchisee bears most of the cost and risk in establishing firms at foreign location; a franchiser has to expand only the resources to recruit, train and support franchisees. Mc Donald’s, KFC, Hilton. The big problem the franchiser faces is maintaining quality control; actually the foreign franchisees do not always exhibit the  strong commitment may also due to local culture, religion, norms etc.

Strategies for entering into Foreign Market

Multi-country strategy –

Use strategic Alliance or Joint venture with foreign companies as a primary vehicle for entering in foreign Market.

Global strategy –

The more diverse the national market conditions are, the stronger the case for multi-county strategy where the company can tailor its strategies to fit each host country’s market condition.

Use strategic Alliance or Joint venture –

Using essentially the same competitive strategy approach for all the countries. Global low-cost, differentiation strategy etc. If you look or consider at the financial market aspects , implementation cost will depend on the size of project.

– Strategies for entering into Foreign Market –

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Strategies for entering into Foreign Market
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Strategies for entering into Foreign Market
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Strategies for entering into Foreign Market. Strategies for entering and competing into foreign markets are presenting in a chronological manner
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BBALectures.com
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