Brand Meaning. Branding has some different meanings that around for centuries as a means to distinguish the goods of one producer from those of another. Elaborately, the word brand derived from the Old word brand, which indicates “to burn”, as brands were and still showing the meaning by which owners of livestock mark their animals for identifying their animals. Firms could not … [Read more...] about Brand Meaning and Types of Brand Designations
Marketing
Effective Strategies for Runner-up Firms
Effective Strategies for Runner-up Firms. Suggested Strategies that should be beneficial especially for Runner-up Firms Effective Strategies for Runner-up Firms Offensive strategies to build market share. Rarely can a runner-up improve its competitive position by imitating the strategy of leading firms? An ordinal rule into this offensive strategy is to … [Read more...] about Effective Strategies for Runner-up Firms