Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!
Home / Marketing / Effective Strategies for Runner-up Firms

Effective Strategies for Runner-up Firms

Effective Strategies for Runner-up Firms

Effective Strategies for Runner-up Firms. Suggested Strategies that should be beneficial specially for Runner-up Firms

Effective Strategies for Runner-up Firms

01. Offensive strategies to build market share.

Rarely can a runner-up improve its competitive position by imitating the strategy of leading firms. A ordinal rule into this offensive strategy is to avoid attacking a leader head-on.Offensive strategies have many forms.

Some vital forms are indicating here :

Frontal attack,
Flanking attack,
Guerrilla attack,
Involve into Strategic Encirclement,
Involve into Predatory Strategy,
Engage in Judo strategy.

02. Growth–via-Acquisition Strategy.

Most frequently used is merging with or acquiring to form an enterprise that has greater strength and a large share in market.

03. Vacant-Niche Strategy.

Focus on leader have by passed or neglected.

04. Specialist Strategy.

The aim is to train the company resource strength and capabilities in a specific area.

05. Superior Product Strategy.

The approach here is to superior product quality or unique attributes.

06. Distinctive Image Strategy.

To Make stand out from the competitors Reputation for charging lowest prices, superior customer’s services, designing unique products.

07. Content Follower Strategy.

Steal customers away from the leaders Prefer defense to offense simply maintain market position. What strategic change the leaders initiating and what we need to do to maintain our present position.


About Mohammed Ahaduzzaman

Mr. Zaman is a Founder and Freelance Writer @ BBALectures Blog! Blogging is his passion. He loves writing on Entrepreneurship, Finances, Accounting, HR and Business Issues. By profession, He serving as Accounting Professional at Zaman Accounting.

One comment

  1. Thanks for highlighting these strategies, possibly these strategies will be helpful into real situations.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.