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Effective Strategies for Runner-up Firms

Effective Strategies for Runner-up Firms. 

Suggested Strategies that should be beneficial especially for Runner-up Firms

Effective Strategies for Runner-up Firms

Effective Strategies for Runner-up Firms

Offensive strategies to build market share.

Rarely can a runner-up improve its competitive position by imitating the strategy of leading firms? An ordinal rule into this offensive strategy is to avoid attacking a leader head-on. Offensive strategies have many forms.

Some vital forms are indicating here :

Frontal attack,
Flanking attack,
Guerrilla attack,
Involve into Strategic Encirclement,
Involve in Predatory Strategy,
Engage in the Judo strategy.

Growth–via-Acquisition Strategy.

Most frequently used is merging with or acquiring to form an enterprise that has greater strength and a large share in the market.

Vacant-Niche Strategy.

Focus on leader has bypassed or neglected.

Specialist Strategy.

The aim is to train the company’s resource strength and capabilities in a specific area.

Superior Product Strategy.

The approach here is to superior product quality or unique attributes.

Distinctive Image Strategy.

To Make stand out from the competitor’s Reputation for charging lowest prices, superior customer services, designing unique products.

Content Follower Strategy.

Steal customers away from the leaders Prefer defense to offense simply maintain market position. What strategic change the leaders initiating and what we need to do to maintain our present position.

 

About Ela Zaman

Ela Zaman is a Top Author at BBALectures.com who writes about business issues and helps finance professionals as well as Fin-tech startups build an audience and get more paying clients online.

One comment

  1. Thanks for highlighting these strategies, possibly these strategies will be helpful into real situations.

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