5 Best Ways to Cultivate Company Culture in Growing Businesses. Culture is just defined because of the way of life of a gaggle of individuals. Company culture comes down to define the set of corporate values that minimizes the amount of politics within a business. It defines behavior like the way customers are to be addressed, the means by which sensitive topics are discussed, and mundane things like where office parties can be celebrated.
The definition may make company culture seem like a far off, abstract concept. This is very false because, with observation, you can notice it within different working environments. It is also a very important aspect of organizations where change is possible.
Fashioning an excellent company culture that represents the values of that business relies on good leadership. If leaders construct and embody a way of life that is in line with the business’ vision and mission, it will be emulated by the hierarchical structure. Scale Startup – 5 Important Steps for Scaling Up Your Startup
Due to the renowned success of companies like Google and Netflix, several growing businesses have tried to inculcate their cultures. These workspaces have been known for their open and desirable nature. However, you must keep in mind that frameworks for growth differ with industries, locations, and budgets.
Cultivate your company culture by laying out the unique goals and values of your business. Ponder on how to attract the right employees who reflect those ideals and on issues that will affect your business’ survival and success.
Some strategies that might help you make this a reality are discussed below.
Align Company and Employee Values
During interviews with prospective employees, ask yourself whether the candidate would fit into your existing structure seamlessly. It is easy to train people on skills required to do a job but very difficult to mold a person’s attitude. It is crucial that growing businesses and their employees share similar values.
Employees that easily fit into a company’s culture are more engaged on an average. If they understand these values, they will act in it a way that belies representatives of the brand. For them to know and understand these values, you have to educate them using this simple framework:
- Define values: take it further than a bumper sticker and clearly outline company values. Also, provide examples of those values in action in the workplace.
- Display values on the website: This lets employees know what is expected even before applying for a job. Positioning your values strategically will help weed out poorly matched individuals before the selection process.
- Include values in performance conversations: To solidify employees’ integration into the culture, discuss how they are displaying values in performance reviews. Use it as an opportunity to explain in-depth the importance of those values and how they play a role in not just overall but individual success.
Develop Positive Relationships
Desirable workspaces hold events that encourage workers to form relationships with their colleagues. They provide a break from what might be quite dreary to workers by adding a touch of fun and relaxation to the atmosphere. Having a friend at work is known to increase job engagement by as much as 7 times.
A lot of managers do not recognize the importance of these office interactions. There are several ways to foster them and include:
- Regular company outings
- Volunteering with co-workers
- Starting a book club
Invest in Employees
One of the surest ways of creating an engaging work environment is by displaying to staff that their well-being is a priority to management. Wanting to feel needed is something that everyone wants and it goes a long way in boosting morale and improving productivity.
By investing in employee’s personal growth, you can prove to them that you value them. Assign mentors to employees to guide them down the path of success. Mentors can tutor them on treating others fairly and steer them in the direction that fits the company culture.
Improve Employee Pride
Growing businesses are particularly needing company culture because they have not been around long enough to have a clear path. Even if employees are only working on temporary jobs, efficiency is heightened by cohesiveness. Employees should know how their work plays out in the big picture even if they are not a permanent fixture as it gives people a sense of pride and purpose.