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Home / Entrepreneurship / 10 Proven Tips on How to Be a Successful Freight Broker

10 Proven Tips on How to Be a Successful Freight Broker

10 Proven Tips on How to Be a Successful Freight Broker

10 Proven Tips on How to Be a Successful Freight Broker

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The transportation and logistics industry continues to offer several different opportunities for business-minded individuals. Becoming a licensed freight broker is one such prospect, and it is growing in popularity among those who have an understanding of the requirements of the job. A freight broker works as an intermediary between shippers and carriers, ensuring loads are moved efficiently from one location to the next. The career can be lucrative for those who recognize what it takes to be successful.

 

 

10 Proven Tips on How to Be a Successful Freight Broker
10 Proven Tips on How to Be a Successful Freight Broker

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Know Your Numbers

Like many other businesses, being a freight broker requires financial resources to get started. However, the monetary requirements to start a freight brokerage business are minimal compared to other business options. Many brokers work remotely, many there is no upfront cost for securing an office space, and they can successfully operate a business with a computer and a smartphone. While these costs are relatively low, other expenses can add up. Licensing fees, surety bond or trust costs, business insurance, and marketing expenses need to be calculated before opening a brokerage. There may also be costs for technology and accounting for the business.

 

Understand Business Requirements

Next, successful freight brokers understand what is required of them from a business perspective. One of the most essential components of being a freight broker is getting a license. This process involves registering with the Federal Motor Carrier Safety Association and obtaining a motor carrier number, as well as completing a license application. Freight brokers also must secure a bond or a trust to help ensure they comply with federal regulations. These requirements must be followed closely in order to operate a freight brokerage successfully.

 

Gain Industry Experience

Another valuable tip toward becoming a successful freight broker is gaining industry experience. Brokers can have experience in transportation or logistics through several different forms, from being a truck driver to working with a larger freight brokerage company. No matter how the experience is formed, it is necessary to gain it before starting a brokerage business. This helps a new broker navigate challenges that may arise in working with customers, and it assists in building on business connections to help fuel business growth over time.

 

Connect with Other Professionals

Networking is a crucial part of success as a freight broker. Having the right connections with shippers, carriers, and even other licensed brokers can lead to fruitful relationships that help a brokerage stay in business for the long haul. Freight brokers should take the time to connect with and talk to others in the transportation and logistics industries as a way to stay up to date on current trends and best practices, as well as what may be working for other brokers in the field. 10 Proven Tips on How to Be a Successful Freight Broker.

 

Utilize the Right Technology

The freight brokerage industry has been slow to adopt new technologies in the past, but new freight brokers are embracing the digital wave in order to improve profitability and success. Technology tools exist for several different aspects of the business, from record-keeping and accounting to customer relationship management and billing. Finding the right mix of technology is crucial for brokers wanting to compete in the current transportation market.

 

Communicate with Prospects

Keeping in touch with potential customers is a must among freight brokers, both new and experienced. Prospects may not initially turn into a profitable customer, but maintaining communication over time is one way to stand out from the rest. Using automated e-mail campaigns or periodically checking in with prospects can lay the groundwork for turning a potential customer into a paying client when the time is right.

 

Build Relationships with Customers

Just like staying in contact with prospects is important, so is keeping the lines of communication open with current customers. Successful freight brokers share timely updates on loads with customers, as well as proactively provide details about disruptions or delays should they arise. However, brokers can take it a step further by communicating with customers about other topics, such as industry trends, new offerings, or changes in pricing.

 

Market the Business

Currently, more than 17,000 licensed freight brokers work in the United States, and the number continues to grow each year. With so many options for intermediaries, shippers and carriers may not know which broker is right for the job. Designing and implementing a marketing campaign to share services, pricing, and value-adds with potential customers can create a stream of new business consistently. New freight brokers may consider a mix of marketing platforms, including forums, social media, print and radio ads.

 

Keep Learning

The most powerful learning for a freight broker takes place on the job, interacting with customer and prospects. However, several freight broker training schools exist, both in person and online, to help boost a broker’s knowledge of how the industry works and what it takes to be successful in the business. Committing to ongoing professional development and education surrounding freight brokerage operations, federal regulations, and work requirements is a must for successful brokers.

 

Dedicate the Time

Finally, successful freight broker put in the time to create sustainable success. The capital requirements and education to become a licensed freight broker are small, but that does not mean the job requires minimal effort. Instead, those that are successful show up in their business every day, ready to make new connections, cultivate current relationships, and manage the business productively with each and every load. 10 Proven Tips on How to Be a Successful Freight Broker.

 

 

10 Proven Tips on How to Be a Successful Freight Broker

 

 

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About Eric Weisbrot

Eric Weisbrot is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry under several different roles within the company, he is also a contributing author to the surety bond blog.

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