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Small Business Saturday Meaning

Small Business Saturday Meaning.

Small Business Saturday is an American shopping holiday. It held during the Saturday after US Thanksgiving during one of the busiest shopping periods of the year. This date falls between November 24 and November 30, which is always the last one in every November. It falls in between Black Friday and Cyber Monday.

Small Business Saturday
Small Business Saturday. photo credit: pexels

Small Business Saturday

Brief History

According to SMALL BUSINESS SATURDAY Trademark Information,

On Tuesday, October 19, 2010, a U.S. federal trademark registration was filed for SMALL BUSINESS SATURDAY. The USPTO has given the SMALL BUSINESS SATURDAY trademark serial number of 85155778. The current federal status of this trademark filing is CONTINUED USE AND INCONTESTIBILITY ACCEPTED. The correspondent listed for SMALL BUSINESS SATURDAY is KERRY FARRELL of AMERICAN EXPRESS MARKETING & DEVELOPMENT, 200 Vesey Street, NEW YORK NY 10285 . The SMALL BUSINESS SATURDAY trademark is filed in the category of Advertising, Business & Retail Services . The description provided to the USPTO for SMALL BUSINESS SATURDAY is Promoting public awareness of shopping locally.

The first event was created by American Express, in partnership with the non-profit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. In 2010, the holiday was promoted by American Express via a nationwide radio and television advertising campaign.


Hashtag #SmallBusinessSaturday

The Hashtag #SmallBusinessSaturday has existed on Twitter since early 2010. It was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday).

In Addition, few small business owners have run marketing specials on the November Small Business Saturday, which helps to capitalize on the boost in online traffic, as most customers in this time period are actively shopping for the holidays.


Why Small Business Saturday Matters

As per the SBA Office of Advocacy, Small businesses cover more than 99% of all businesses in the U.S. and employ 47.5% of the country’s workers. On average, only 50% of these businesses survive to pass the five-year mark.

Source: The United States Small Business Economic Profiles for 2018

Online marketplaces like Amazon, Walmart, independent businesses can sometimes find gaining traction during the holiday season to be a challenge. But it’s efforts to draw attention to the benefits of shopping local are working — to drive awareness of the importance of small business and to encourage shoppers to put their money into community institutions.

This is a big opportunity for participating businesses. Last year, e-commerce sales made up $3 billion of total spending on it.


Who Can Celebrate Small Business Saturday?

It is for all small businesses. It’s particularly relevant for retail businesses since it falls throughout the vacation searching season and is renowned for the #ShopSmall campaign. However, each on-line and offline businesses will participate, moreover as native restaurants, little service suppliers and even B2B businesses.


How Can Small Business Saturday Benefit My Business?

The SBA estimates that 108 million consumers supported small businesses last year on Small Business Saturday. Since it takes place during the holiday shopping season, small retailers are likely to benefit the most. But with more and more customers going out shopping, they’re also likely to stop by local restaurants, coffee shops, and entertainment venues in their communities.

Even native service suppliers and firms that don’t have a lot of to try to to with vacation looking will host sales or participate in native events to urge the eye of relevant customers on daily wherever their mind is already targeted on supporting little businesses.

Once you get new customers through the door as part of a special event like Small Business Saturday, you may be able to convert them into repeat customers. Provide a positive experience and highlight the qualities of your business that set you apart from larger competitors.


How to Register for Small Business Saturday

As a small business owner, you don’t need to register with any organization to participate or market the holiday at your place of business.  That said, American Express offers free resources and marketing materials geared toward small business owners. You can create custom flyers, social media assets, signs, and more with your brand name and American Express branding on the website’s Small Business Saturday hub. There are also offers materials on how to host its events like pop-up markets, food festivals, welcome stations, and more.


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About Ela Zaman

Ela Zaman is a Top Author at BBALectures who writes about business issues and helps finance professionals as well as Fin-tech startups build an audience and get more paying clients online.

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