5 Golden Rules for Promoting on Twitter. Despite the fact this social media giant is making its own news at the moment with a new owner at the helm, it will continue to be one of the most influential promotional platforms, and great for promoting your business.
If you are thinking about gaining some useful exposure on this popular social media platform you will obviously have some relevant questions such as what your Twitter promotion cost expectations should be.
If you want your Twitter promotion campaign to be a success here are some of the golden rules that should be followed.
Help is available to get the right campaign for your specific promotional purpose
If you are new to creating a Twitter campaign it could initially appear to be a more complex task to create a campaign on the ad platform than it actually is.
Twitter has done an excellent job of making it as easy and technically jargon-free as possible to create a new campaign.
You will be presented with five distinct campaign options and objectives.
These options will be covered here so that you can decide which fits the bill in terms of what you are trying to achieve by promoting your content on Twitter.
If you are still unsure which option to choose. Twitter has a great option entitled “Help Me Decide”. This does what it says on the tin and helps you decide what you want by a simple process of elimination.
Understanding the differences between the five main campaign options
Another good thing to do would be to learn about the various campaign options.
Most campaigns tend to use tweet engagements. This is when you have a specific tweet that you are wanting to get retweeted or replied to.
If you have got an article or page that you want to drive traffic to, you should choose website clicks or conversions.
If your focus is on increasing app usage. Choose the Twitter campaign for app installs or app engagements.
Followers is a campaign option that is self-explanatory. This campaign places a tweet in your targeted audience’s timeline by using a “Follow” button.
Leads on Twitter is another campaign option that is easy to understand. This works by creating a Twitter card that is used to make it easy for people to submit their email addresses to an exportable database with ease.
Recognize the importance of KPIs to your campaign
Use Key Performance Indicators (KPIs) to allow you to focus on all of your primary objectives.
Having chosen the type of campaign you want to run on Twitter, KPIs will help you to get the best results and allow you to monitor results so that you can make adjustments where necessary based on the data you have collected.
Be wary of using @ in promoted tweets
Putting a Twitter @ mention into a promoted tweet is a common mistake that you should aim to avoid.
The reason why this is best avoided is that you will be paying to drive traffic to a clickable Twitter handle that is not your account. You don’t want to be paying to drive traffic there instead of encouraging engagement with your content.
Always make your tweets fit for purpose
The bottom line is that you should always aim to keep your tweets optimized for a specific purpose.
By staying focused on this primary objective you will be ensuring that your Twitter campaign is as cost-effective as possible.
Are you following these golden rules with your promotional campaign on Twitter?
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