Augmented reality and Virtual Reality E-commerce trends
Augmented reality and virtual reality have changed how products are sold online. Despite being a technology that has existed since 1968, it was not used in the retail area until a few years ago. Building a bridge between customers and shops, Augmented reality and Virtual Reality became popular around 2016. Still, with the technologies evolving so fast and the arrival of the Covid-19 pandemic and lockdown, they grew even more.
Now, augmented and virtual realities are becoming a part of the business world. The bigger role is played by an internet connection that has allowed everyone to enter the virtual world. All you need is an internet connection to step into virtual reality. You can switch to Spectrum for a reliable internet connection. Simply contact Spectrum customer service to find out all the details about the internet packages they are offering. You need a stable internet connection for a seamless virtual world experience.
Without any further delays, let’s dive into the details.
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Currently, Augmented Reality is among the most prominent technological trends, and as smartphones and devices are becoming more accessible is only growing bigger. Augmented Reality allows users to see a natural environment right before their eyes: users can superpose images, sound, and texts over a real-world background.
Augmented Reality became famous in 2016 with the launch of Pokémon GO, making it possible for gamers to interact with Pokémons: locate and capture them; characters could pop up in the real world: in the park o in your bathroom. After this, other companies like Apple and Google began to adopt this technology. Nowadays, we are using AR more than we imagine, for example, Instagram or Snapchat filters. Yes! That is Augmented Reality!
Virtual Reality: is a computer simulation that allows the creation of landscapes and environments, similar to interacting with the real world. The virtual reality spaces created with this technology are three-dimensional, where users are completely immersed in an artificial world. Instead of viewing on a screen, users can experiment with a 3-D environment.
To experiment with this type of Virtual Reality, a “VR headset” is necessary. In 2018, the first standalone headsets appeared on the market, and by 2021, Virtual Reality had successfully transitioned from a futuristic concept to mainstream technology.
There are three types of Virtual Reality
It is a type of VR that features a computer-generated environment. Still, the user remains aware of and controlled by their physical surroundings simultaneously—for example, video games.
This type of VR provides an experience that is only partially in a virtual environment. It is commonly used for educational purposes, such as flight simulators for pilot trainees.
This is the most realistic type of virtual Reality, involving all five senses, there is not entirely immersive VR currently in the market, but companies are aiming to create and use it.
With the covid-19 pandemic and posterior lockdown, the “In-store” experience was minimized; due to that, e-commerce business owners and retailers began to adapt themselves to the new and emerging tendencies that would help them grow their companies and boost their sales. One of that trends was Augmented Reality and Virtual Reality.
They are currently using it to improve customer service, allowing them to create virtual stores and demonstrate their products so that clients can see the products’ dimensions, colors, and sizes. In addition, the tourism and traveling industry are also using them, showing tourists beautiful destinations that they can book. One of the most common use right now is in the makeup industry. Companies such as L’Oreal are offering augmented reality makeup try-on experiences so clients can try the product at home. This works for jewelry, clothes, furniture, and home appliances commerce.
The Statistics (From Snap Consumer AR Research Global Report)
It is allowing consumers to have a fully immersive and 3-D experience, clients can try and interact with the products, and they can understand the product better, which drives the buyer’s decision to purchase. Using AR or VR technology will give an e-commerce business a lower return rate, as the customer can see the products with more details and feel that they are trying them before buying them.
By using these technologies, clients will be making more informed purchase decisions, and they will know, before the actual product is in their hands, if the purchase is the right decision, so you will be cutting customer costs.
Wrapping Up
The experiences that VR and AR can provide to clients are highly entertaining, from Snapchat and Instagram filters to real-life immersive experiences in the makeup industry; AR and VR are essential trends this year, so don’t stay behind and start using them in your business.
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