Why Audience Testing is a Vital Step in the Business Naming Process. After hours or maybe even days of brainstorming and crossing off every name possibility you can think of, you have finally discovered the perfect business name. Or, at least you think it’s perfect. But how can you be sure that it’s “the one”? Photo Courtesy to Pixabay Why Audience Testing is a Vital Step … [Read more...] about Why Audience Testing is a Vital Step in the Business Naming Process